After completing all my research and rough design sketches I am more confident about moving on to my digital work. Throughout this project I tried to push boundaries whilst considering typeface, grid systems, margins, columns, hierarchy, path for the eye, point size, text detailing and other things that we have looked at in the module so far, reflecting what I have learned in Word, Photo and Image modules to create my final outcome. Whilst completing this task, i constantly looked at the brief, especially when it came to making decisions about my ideas and layouts, helping me improve my work. We were provided with all the content needed for our Ephemera booklets, including the images below.
Before I started developing my work on Indesign, I placed all the text, image and logos onto a blank document to see how much text I had to play with. There was much more text then i expected which made the idea of having a lot of white space hard to achieve.
After looking at the amount of text, I then created a 16 page double spread document with 10 columns, which would allow me to be playful with where my text sat and also help me to create an asymmetrical look. I decided that I wanted to try out my favorite design from the drawing, making over lapping a key element of my design. The first thing I did for each of my double page spreads was add the image, stretching it across one side of the double spread and into the first few columns of the next page, making the image a very dominant feature of my design.
The next thing i decided to add to my pages was a heading. Originally, the font i used for this was Microsoft Tai Le because It was bold and easy to read. After visiting the designboom website in my research, i decided that I wanted to use a really simple font that stood out so that my design didn’t look too complex and was a similar theme to the website. Using my type specimen poster that i did in the word module as inspiration, I decided that I wanted to further my over lapping theme by creating lots of versions of the heading and laying them over each other, using the same font but a different size and transparency to create a repetitive effect over the heading, allowing my heading to overlap my image but ensuring that you could still see the image.
The next thing I did on my double page spread was add text. I decided to look at Jessica Walsh’s page first because she had the most text so i could fit it all on and make it consistent on the other pages. I decided that for this I would use the typeface Avenir because its clear and easy to read and a suitable font for the amount of text that would be on the page, giving the type a humanist and geometric feel to it, relating the the geometric website. For the questions i used Avenir black oblique at a point size of 9 and for the answers i used Avenir Next italic in a point size of 5, enabling me to fit all of Jessica Walsh’s information on one page. Because I used all 10 columns for the type, this meant that the text and image over lapped which made the text fade into the image. To over come that I added a faint outer glow to the text, allowing it to be seen above the image. For the ‘about the designer’ part of the text, I decided to have that on a separate page to the rest of the text to make it stand out so that the audience has some background information about the designer before reading the interview. For this I used a cursive typeface to make it stand out so it looked like it had importance on the page. I kept this text within 7 columns and placed it over lapping my image with an outer glow to make it consistent on all my pages. Using the same typeface i also added the cinema dates and times to the bottom right hand corner of the left page.
The final thing I added to my pages on my first draft was the page number and the designboom logo, keeping it small so that it didn’t compete with the rest of the page.
After some advice from one of my peers, I decided to alter my images in photo shop. Because our booklets will only be printed in black and white, i decided to have a play with the brightness and contrast of the image after turning them into a grey scale image. I tried to make them look bold and dramatic so that they stood out on the page.
I then added my edited photos to my design, editing the glow of the text that over lapped it so it still looked subtle. Another thing that my peer commented on was the cursive text on my left page, she thought that it seemed a bit out of place and didn’t fit with the rest of the page, so I changed this font to Microsoft Tai Le to match with the heading. Because of this i had to alter the leading, kerning and tracking of the font to make it easier to read and so that it still fitted where it sat before.
Even though I liked my design at this point and the way everything over lapped, I was quite concerned with how it would look once it was bound. Because the image and heading spills on to both pages, I thought that it could be quite difficult to bind the booklet together so that everything matched on every single page. With this in mind I decided to move everything onto separate pages. I made the image slightly smaller so it filled out the top half of the left hand page and also made the heading slightly smaller so it stays on the one side. After making everything smaller I realized that the heading was quite difficult to read because some of the repeats of the name were also quite dark so to over come this i reduced the opacity of the repeats to 20%. I also decided to add the designers name of the left hand side page too right on the bottom of the image. I turned it white so that it looked like negative space within the image, however this looked better on some then others and it also made it difficult to fit some of the text on the left page because it could no longer overlap the image.
After a tutorial with David I made further adjustments to my work. After a discussion about my line length, I decided to put my text into two lots of 5 columns, making the line length much shorter and easier to read. This made my work look much more professional and neat, filling up the page and leaving very little white space on the right hand side. Another adjustment I made was turning all my typefaces into Avenir. Because Avenir has so many different weights to it, it allowed my work to look consistent, but also meant that not all my pieces of texts looked identical. Another issue with my design was the point size. After my discussion with David I was informed that the minimum point size was 9, 8.5 at a push. This meant that I had to alter my paragraph styles changing the questions to 12 and the answers to 8.5. Because I had to make the text bigger, I started to struggle with fitting my text on one page, especially with Jessica Walsh. For most of my designers I extended the text onto the left page, which I though worked quite well, even though it meant that my design had less white space. Since I had to re-position the text on all of my pages, I decided to get rid of the white names on the images so that I could move the ‘about the designer’ parts back on to the images so that I could fit everything in. I tried to fit Jessica Walsh on a double page spread, however, once I had managed to fit all the text on to the pages, there was no room for the ‘about the designer’ text without covering the whole image in the text which would have made this layout look odd compared to the rest of my pages. With this in mind, I decided to move Jessica Walsh’s other text onto the top half of the back page.
After I had done my designboom research and had look at their website, I decided to add a geometric style pattern to my design to make it look more fun and enjoyable. Because the website and the logo we had been given was very geometric, I decided to use a piece of hexagonal shaped netting as a stencil. To create my patter I dabbed acrylic paint on it to leave a hexagonal design behind. Using the right amount of paint was quite difficult, if you used too much it turned the pattern blobby and if you didn’t use enough it looked too faded and wishy washy. Once they had dried I scanned them in to edit them on Photoshop. I decided to use the print that had the least blobby bits but you could still see what the pattern was. I opened my image in Photoshop and turned my image into a grey scale image and then had a play with the brightness and contrast. It was hard to find the right balance, i wanted it to stand out and be a dark colour, however i also didn’t want it to look too grainy. Once I had found the right balance for my image, I then decided to turn it into a pattern, copying the original image 3 times and using the rubber tool to fade them out so they looked like one image. Because I was going to use the same pattern on all my pages to keep it consistent, i decided to fade out one side of my pattern so that it blended in with the pages.
After completing my pattern, I added it to the masters page so that it was the same on every page, fading it out so that the rest of the text on top could still be seen. Another change i made to my design was by keeping all the ‘about the designer’ text the same size by using a paragraph style, this kept it all consistent.
After reviewing my work in my group tutorial I realized that I needed to come up with a front and back cover with the appropriate details on. My front cover had the pattern on it as well to act as a ‘frame’ for the rest of the page. I decided to go with a very simple design for my front cover, using Avenir as the main type face but in different weights so that the information looked different from each other. I made the super 7 text the main part of my front cover, using a bold weight and a big font size, as this is the event that the booklet was made for, creating a hierarchy on the page in comparison to the rest of the text. I decided to put the details of when and were underneath this so that these important parts could be easily seen. The designboom and Chapter logo were put underneath on the bottom right hand corner because these are the sponsors and not the name of the actual event. For the back cover, because half of it was text about Jessica Walsh, I sectioned it off halfway using a thick horizontal line. I then decided to lay the information out in two columns, one for designboom and one for chapter, using the font Avenir.
Another adjustment i made was to the heading. Although I liked the overlapping heading, It didn’t mix too well with the pattern and look too busy. So i decided to get rid of it and just keep one heading to make it look less confusing which i believe made my design look much stronger and made the heading clear to see. After realizing that my answers were in italics, I changed the weight to ultra light which made it much easier to read, however, this adjusted my paragraph sizes so i had to tweak them to make them the right size again. I also decided to get rid of my small caps on my paragraph style for the questions because they looked really harsh and set a strange pace within my work.
On the next day I then printed my work off ready to be bound, however, after I had printed it off on double sided A4, I realized that the answer text was too thin to read because it was ultra thin so i decided to use this is a practice run for my binding. I then went to the mac studio to do some final adjustments to my work. These adjustments included, making the weight of my answers thicker, altering my pattern so that it faded out completely, moving the when and where to the top of the page allowing more room at the bottom and also getting rid of the outer glow on all the texts and adding a faded out box so that the text on top could still be seen.
These are my final results of my designs:
Once I had finished editing my design I then had to print it off and bind it. To print it off in a booklet format it needed to be saved as a PDF file, the printer then gave you the option to turn it into a booklet when you print it out. I decided to print my booklet out on bright orange paper because i really liked the way that the black text stood out on it, it made my booklet look really eye catching and vibrant. To bind my book, I used the same technique that I had learnt in a workshop with Nigel, using a needle and thread to hold my booklet together.