Changing Faces Reflection

I feel like the changing faces project has been very challenging but exciting. It was nice to be given a project to showcase all of our skills and techniques that we have learnt and developed throughout the year. This project has allowed me to work with skills and techniques i am comfortable with yet also gave me the freedom to be expressive and experimental within my work. Seeing my work after it had been bound and put together gave me a sense of accomplishment and made me feel like i had achieved something contemporary and exciting compared the rest of the work i have produced this year. I am really pleased with the work i have created and i feel like it fits the theme of the article well and represents the content inside.

One of the main things that helped me and aided me throughout my work was printing the sheets off because it looks a lot different to how it does on the computer, this also enabled me to check the text and see how it looked in relation to the rest of the pages. This helped me spot errors in my work and made it easier to see where i had gone wrong. Although i feel like my work is expressive in the way its gets the idea across, i do feel like i could have been more experimental in the development stage, looking at more abstract ways to layout the text and look at different ways of mark making and image making to bring something unique and exciting to my work. I also feel that if i had been more experimental, i wouldn’t have had such an issue with my work feeling repetitive, i think I was too conservative with my choices which is something i will think about when designing page layouts in the future. Another issue i struggled with in this project was creating pace within my work. The issue here was that i wanted my work to look neat and uniform and it held me back when laying out my text and it was hard to break through this once i was comfortable with what i had created.

A main strong point for me throughout this project was consistently asking for feedback of my peers, this enabled me to question some of the choices i had made and generated new ideas to play with. If i was to extend this project further, i would defiantly play around with the white space a bit more and look at size and scale on my images and text and i would also look at taking my images further, perhaps adding some mark making on top of them to distort them further. I would also try and bring the element of light into my work somehow, whether this be through illustration or something physical like using certain inks that react differently under the light.

 

Changing Faces Book Binding and Exhibition preparation

Printing off my final sheets was an interesting experience. Because Touch studios printer had broken, we had to go to Vegaprint to get our sheets printed out. The quality of the sheets came out fine, however for some reason my PDF files wouldn’t print so we had to adjust them in indesign. It wasn’t until later when i got home that i realised that my middle page had printed out wrong for some reason. Originally it thought that maybe the file was too big so when i got home, i created a document with just the second page on and exported it as a PDF and JPEG. After returning to the print studio the next day, my PDF file still wouldn’t print (for some unknown reason) so i ended up printing out my JPEG file. However, because when he originally edited my pages the first time i printed them out, he reduced the size of them slightly so that they would fit on the page with a decent border. This produced a problem when it came to reprinting my second page as it was a different size by a few millimeters, creating issues with binding my sheets. Another issue i faced from the printed was the fact that on the second and last double page spread, the page had started to turn purple, however, i don’t think that there was much that could be done about that.

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The first thing we did today in our workshop was trim the pages down. Before we did this however, we first scored where the fold would be in the page using the crop marks on the print. Because my second page had to be reprinted with no crop mark and slightly bigger, i didn’t trim this page fully down, i just creased it in the center. To ensure that my middle page was even with the rest of the pages, I stuck it to the over two pages from the middle, ensuring i left an equal gap on the top and bottom of the page. Using a spray adhesive i joined the pages, creating a small book. After I had stuck my pages together, i then could trim my middle page, this way all the sides would be even and there would be no white spaces from pages over lapping. The only tiny issue with this was that because we had to make sure that all the pages were trimmed down, this unfortunately meant that a tiny bit of the speech marks on my second page got cut off.

 

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Overall i am really pleased with how my final piece has turned out. Due to the dodgey printing and technical error the binding stage of my work was made more difficult, however i managed to overcome this to create a well rounded price of work. Using the skills from the past year i believe i have developed a contemporary piece which include some key elements of the skills i have picked up.

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This afternoon we were asked to help set up the space for our exhibition. After the second years had cleared the space and filled in a few holes, it was our job to sand, paint and bring tables into the space in preparation for putting our work up tomorrow. Everyone in the group worked effectively as a team to get the work done and prepare for our exhibition.

Feedback Final Development

Overall my formative feedback from this project was good, however there were still quite a few things that needed improving. One of the major things that i needed to work on was the pace and repetitiveness of my work. The first thing i changed from my formative feedback was that i moved a sub heading onto the first double page spread to lead the reader through my work. Another small adjustment i made to my work was by increasing the margins slightly as the inside margin needed to be slightly wider.

On my first development of my work, the main focus was to change the pace a bit so that my work didn’t look repetitive. I decided to keep my last page the same because i really liked the layout of it, i thought it was clear and clean and produced a clear hierarchy on the page. I kept the style very similar to my previous design and decided to just remove an image on my second page and spread the text out to fit the gap with the quotes above and to the side of it. However this looked really blocky and didn’t really improve the pace at all.

Another thing on my feedback form was looking at how the pace of my work can be extended by using light and shade on my price. I then began experimenting with inverting my pages to see if that would make my page look less repetitive. In order to do this, i had to open up my patterns again in Photoshop and turn them white so that they would show up on a dark background. After turning the back ground black i then placed the new pattern files where the original pattern was and faded it out so it was a grey colour. With the white text sat on top it worked really well, you could still clearly read the text and it stood out and looked different and refreshing compared to the rest of the pages. I then also had to invert the quotes on Photoshop, originally i made them white however it looked a bit washed out and didn’t stand out from the text. With this in mind i decided to make my quotes a salmon pink colour to match the colour of the textured backgrounds on the other pages to keep consistency throughout my work. I really liked the fact that on my second page the pattern didn’t have as much detail and as many shades used because it was a block colour but it still looked good and it was still clearly linked to the other pages. I kept the text on this design the same as my original because i used this as an experiment to see what my page would look like inverted.

For my final design I decided to stick to the idea of inverting my second page. After speaking to my peers, they suggested maybe using a quote to cut into the text to break it up and create pace to make my pages look less repetitive. I decided to experiment with this and eventually came across a design i liked. It was difficult to come up with this because i didn’t want to leave too much white space on the page but i also didn’t want it to look too overcrowded so trying to get the right balance was really difficult. Another thing i found difficult was trying to put the quote in the appropriate place in the text so that it didn’t leave ‘orphan lines’ above or below it. I decided to have my quotes lined up with the text and have the quotation marks over hanging because i found that this made the text spread out more and made the quote look less cramped. The final thing i then looked at in my final design was type detailing, ensuring my rag was as balanced as it possibly could be and making sure that i had little/no widows or orphans.

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Overall im really pleased with my developed outcome. I think adding the darker page in the middle works really well to break my piece up and give the article a refreshing vibe. The darkness of the second page also related directly to the article and doesn’t look as feminine as the other two pages. I feel that i managed to develop my work in a contemporary way, using hierarchy, pace, light and shade to make my pages more interesting and my work more engaging.

Presentation development

After my presentation, one of the first things i decided to change was the page style i was using. I moved all my work onto 3 double page spreads and made my pages wider but shorter to make it look slightly more contemporary and less like regular sheet sizes. I decided to used 3 double page spreads instead of 2 single and 2 doubles because i felt that i could be more experimental with my front page this way and try and make the pages look more dynamic and less broken up.

Although this wasn’t on the feedback i was given, I thought that the quotes seemed to lack a sense of importance and just faded into the background. To make them stand out more, i decided to recreate them in the same style as my title by hand drawing them and scanning them in to create a unique typeface, reflective of lyndseys condition. However, to ensure that they didn’t draw the attention away from the hierarchy i made sure they they were considerably smaller, but still one of the boldest items on the page so that the reader can look at the page and still want to read on because of the quotes.

I decided to completely change around my image placement and the whole layout of my work. Instead of looking at my spreads as single pages, i looked at the more as one page allowing me to spread my text and images across the pages to make my work look more interesting and so that i could experiment with pace. In my development i also edited my images. From the feedback i received on the presentation, the images worked well as a whole but the pages seemed very focused on the face as this was shown in multiple pictures. David suggested cropping some of my images to create different and abstract images. I decided to use these two images on the last double page spread and because of the way they were both cropped, it created a border on the page which worked well once i added my pattern, creating a nice areas to put my text and a big enough space so that i could try out lots of different text layouts. On my second double page spread, i wanted my images to look irregular and noticeably different to each other and the last page. For the second double page spread i used one large image and one small image, with one lapping over onto the two half’s so that my work didn’t look too repetitive and so that i could experiment with hierarchy and pace on this page. On the first double page spread, i used this mainly to focus on the image and the text, so that it clearly shows that audience what my article is about and also represents what can be seen throughout the work. I found that the irregular image placement of my second page contrasted nicely with the last page so i decide to keep this throughout, focusing more on the placement of the texts and the quotes.

most of my experiments with text layouts are relatively similar, its mainly just the last pages that changed the most with a few tweaks added to the first and second spreads. On the last page in this design, I decided to spread the text across the center of the page, using about 4 columns for each chunk of text. I then put the quotes adjacent to the images in the clear space, however, i don’t feel like this design worked very well. The last page seems like the images and quotes combined are limiting where i can put the text when they are positioned this way, it looks as if the text is ‘trapped’ by the rest of the page and looks really daunting to read because it looks like a massive chunk of text that has no pace. The first page i decided to leave clear so that it didn’t look too crowded and busy. On the second double page spread, i used the space created by the images to separate my text so that the text chunks weren’t too big. I set the text in a way that was an easy path for the eye to follow meaning that the page flowed nicely. I really liked the layout of my second page because i felt that it was clear to read and i liked the way that the quotes stood out on the page and kept the text confined into a space which i think worked really well.

On my second development, I decided to play around with the text again. On the second double spread i decided to fit the text so that it wrapped around the quote rather then being in a square. I think that this idea worked well for the chunk of text on the left however it then made that text on the right look out of place. For my last double page spread, I decided to create an element of negative space in the center of the page. For this i set the quotes on top of the images and put the text in the corners of the page. Although i think this design worked better then the previous design idea, i still felt like it looked out of place and i didn’t feel that the quotes looked right being placed on top of the image. There is no clear path for the eye on this page and the hierarchy gets muddled up because two strong elements of the page are placed on top of each other.

After some feedback from my peers, I decided to add some text to the front page. However, this didn’t seem to work too well and ended up looking too cramped and out of place. However, because i had put text on the first page, this meant that i could cut down on the text on my other two pages, balancing it out. I kept the layout on my second double page spread the same as my first attempt just with less text. On my last double page spread, I decided to use my quote as the main focus of this page, breaking up the text and drawing your eye immediately to the center of the page. The layout of this text flowed nicely and it was by far my favorite from my several attempts.

For my final design, I decided to get rid of the text on the front page and just leave it plain so that it doesn’t look too busy. I kept the rest of the page layouts relatively similar to the previous layouts, just moving a few elements slightly so that all of the text would fit on. Another change i made to my design was on the last page on the quote. Instead of having the ‘girl in the dark’  on the left, i moved it more over to the right so that it fitted better with the shape of the text, i did the same with the ‘back to the light’ quote too only moving it more to the left so that it also had a staggered effect. For this final design, i made sure that my rag was okay and made sure that the lines were even and started at the same height on the paragraphs that were next to each other.

I really like my final design and i feel like its a massive improvement from my design which i presented. Adding the hand drawn quotes made a huge difference to my design and brought my work together. I feel like i have created a clear hierarchy and path for the eye on each page and i really like how i’ve used the double page spaces to create something different on each page.  The only thing that worries me about my work is the repetitiveness of it. I feel like if i could invert one of the pages then this might break it up and make it more interesting to read. One thing i really struggled with with this design was trying to get the text to fit on two double page spreads without it looking crowded which i think i overcame during the design and experimental process of my work.

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Changing faces presentation and feedback

I believe that my presentation for this project worked well. I think that fact that the group was split into two made it a lot easier to concentrate and  stay focused and i found it easier to present to a smaller group. Although this did mean that i missed out on other peoples work. I feel that i got most of the points across that i wanted to make in my presentation such as the reason behind the images and the pattern which i think helped explain my final piece a bit more.

The feedback I received from my presentation was mostly positive and it was really useful to hear other peoples opinions on my work and things that i could improve on. I got a varied of different responses from my work but some of the good parts that my class mates highlighted was the use of pattern and the idea behind it as well as the double exposure images used.

One of my main weaknesses of my piece was how repetitive it was. I need to play around a bit more with the hierarchy and see what elements would look like in different places. I had tried playing with the layout before, however because most of my images are irregular, they don’t have many horizontal or parallel straight lines which made adding chunks of body text to my pages difficult because it would often lie across my image. However, I will have a play with this in my development as well as looking at spreading things across the two pages rather then just sticking to one side. On my feedback i was also told to play around with the brightness and intensity of my water colour to make it look like more of a statement, without it interfering with the text. Type detailing was also an area i needed to look at, making sure that my paragraphs started at the same height, the rag was even and that my leading wasn’t too big or too small. Although my images were a strong point according to my peers, i was told that i needed to make them look more abstract and implicit, zooming in on certain areas so that there is less focus on the face. Overall i found that the feedback was very constructive and it gave me a lot of ideas to play around with whilst re-designing and developing my work.

Layout development

Sticking with my idea of using irregular images, I decided to add a bit of texture to my design. To do this i did a simple watercolour sample, scanned it in and copied and pasted it to create a pattern, blurring out certain parts and emphasizing other parts. I then boosted up the brightness to make it quite bright because my idea was that i could adjust the transparency of it on my layout to fit the colour theme of the images. I decided to use water colour so that I could create an irritated and rash-like pattern, reflecting the pain that the light causes on Lyndseys skin.

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Another modification i wanted to add to my layout was a hand written title. I thought that this would make my work look more playful and also make it a lot more personal and unique, reflecting on lyndeys condition. I had a play around with two different style typefaces, one that was script like with flicks and flourishes, and the other a lot bolder and more straight to the point and formal.

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I decided to develop my bolder typeface as this seemed to stand out a lot more and it also wouldn’t make the article look romanticized like the other typeface would. I put the image into photo shop to begin editing it. The first thing i did to the image was crop it so that it was a more managable size and then i emphasised the darkness by playing with the exposure of the image. Because i wanted to maintain the hand drawn effect, i decided to use the magic wand tool to selectively pick out the letters, however this didnt work as well as expected and made the letters look grainy and incomplete.

After trying this a few more times and not succeeding, I then decided to trace over the letters using the pen tool, this way i could individually move and adjust the letters so that they were all the same height. I think this technique worked well, I didn’t go over each letter too closely as i still wanted the letters to resemble the original hand drawn effect.

decade in the drak 2I decided that for my experimental layouts, i wanted to try layouts with 3 double page spreads rather than 2 single pages and 2 double page spreads. I preferred this way of working because it meant that i could alter my images more and be more expressive with my type. After the initial re-jig of images, I added the text, using two columns for the body text. With the quotes i decided to place them over lapping the edges of the images again, this way there was still a lot of negative space in the design but you could still see all of the quotes and images. I feel like this design has much more page than my original design, however it is still very predictable and repetitive in its layouts. What i really like about my designs is the hand drawn text and the texture i added, they bring depth to the piece and reflect directly to the article and also make it more interesting to look at.

 

On this layout, I kept the image the same but altered the number of columns. This meant that i then had to re-adjust the quotes so that they sat nicely in the text. I feel like the 3 column text worked well, but there were still a few details in this that needed tweaking such as the stand first, where the quotes sat and the author.

For my final design layout, I decided to work on my 3 column layout. The thing that needed the most work in this was the text, i had to keep re-shuffling where the text sat and altering the text boxes so that there were no words or lines left by themselves and so that the text read smoothly in paragraphs. This also meant making my point size smaller because initially it was too big, so i had to change it from 11 to 9.6. I then had to move about the quotes slightly so that the text, image and quote didn’t look too bunched up down one end of my page.

Overall I am very pleased with my final design. I think that adding the texture and the hand drawn letters made a huge difference to the dynamics of the layout, it gave the design more character and made the pages more interesting to look at. Although my pace is much better in these layouts, i still think that i need to be more expressive and experimental in terms of my layout, i need to make my pages less repetitive in terms of where the text sits. I also feel like my quote layout is repetitive and that i should move them around a bit and make them stand out more.

Initial layout ideas

From my layout research at the beginning of the term, i decided to draw some basic sketch’s of what designs i wanted to experiment with. For my editorial piece i wanted the main focus of my pages to be the image and the title, to create a clear hierarchy on the page. As well as producing interesting images, I wanted the shape and style of my images to different and eye catching, altering the dynamics of the pages and moving away from a rectangular image design. I decided to base my ideas around rectangular and square imagery, circular imagery, triangular imagery and irregular shaped imagery. The sketches below are my four favourite layout designs that i then went on to produce digitally.

The first digital layout i created was one based around irregular images. I used a similar layout to the one which i had sketched, altering the sizes of the images slightly to make them sit nicely on the page. The images i used on this had been edited slightly to emphasize the contrast between dark and light areas and to bring out a red/pinky colour in the images. I tried to use a variety of different images on the pages so that they didnt all look the same, mixing images of the face with images of the body on the double page spreads. The layout of my text was based off a layout on https://dribbble.com/shots/1491729-Webmaster-Manual/attachments/223595. I tried to keep it as simplistic as i could, using very few columns so that it was clear and easy to read, ensuring the the line length wasn’t too long, However, although I liked how it looked, it was lacking pace and made the pages seem far too predictable. I used Avenir for all my text on this design because it made the article look very humanist and natural, however i feel like the title could benefit from something a bit more exciting. The quotes i picked out i tried to place ‘randomly’ on the opposite side of the text. I picked out quotes that I thought had a lot of emphasis on the article and highlighted certain aspects of Lyndeys emotions and feelings. For the colour scheme I chose a subtle pink/salmon colour accompanied by black and grey. The pink colour was used to emphasise the idea of irritation and also was used because its quite a feminine colour as this article is based around a female.

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The next layout i experimented with was the circle layout. The first thing I did in this layout was position the images. Once the images were placed it made it much easier to layout my text around them. For my images in this design, I used my double exposure experiments to create a more distorted feel to my page. I feel that these images made my pages as lot stronger as they took away some of the identity of the subject and made my images more implicit. The colour used in this layout is a much bolder red colour, accompanied again by the grey and black, i feel that this colour scheme worked really well because it made my text and quote stand out alot more because it was a lot less subtle than the previous layout. Although i don’t feel that this is as strong as my irregular image layout, I feel like it has more substance in terms of pace and the variety of different layouts. I think the columns worked well in this, however i could have been a bit more experimental with the page layouts. Another thing i liked about this layout was the extra added circles, this made it a lot easier to add my quotes in because it wasn’t such a sudden background difference change. Overall i really liked this design, however i do feel that the circle made it look a little bit comical and less serious compared to my first layout.

 

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My third layout was the rectangle and squares deign. To make this a bit more interesting, I used purple tinted images to bring the article to life a bit more. I liked the idea of using purple because its a feminine colour, however in this article it was a bit over powering. In some ways i preferred this serif typeface to the other but i found it made the article look a little too serious and i personally didn’t like it as much. I think the combination of the Serif typeface and the double exposure purple images was a bit too much. I also think that the quotes didnt look quite as strong in this layout, they faded into the images, however when they weren’t over lapping with the images they looked really odd and out of place. One of the things i really liked about this design was the layout on the first page, it separated the text up nicely making it clear and easy to read and also had a nice space for the title to fit in to which pulled the design of the page together.

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For my fourth and final layout, I used triangular shaped images. The images I used in this were the original unedited versions which produced a variety of colour and shades, this also meant that the images didn’t all look the same and they had something different to bring to the layout. The idea behind the triangular layout was loosely based around the idea of spot lights and the triangular shape they create. Because the images used in this design were different colours, I decided to stick with a simple grey scale colour theme. However, because of the different colours on the images and the colour theme it made it really difficult to make the quotes stand out so i resulted in using a white text with a black outline which looked a bit childish. One of the things i really like about this article layout is the way that the text box fits around the images, it creates a unique pattern, however, i think i used it too much as this became a bit repetitive.

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Overall, my two best layouts i think are the irregular image layout and the circular image layout. I like the image shapes on the irregular one, they make the pages look contemporary and ‘new’ i just need to work on the text layout and pace of the page. With the circular layout, i think that the double exposure images look better and the pace of this layout is much better and easier to read. On my layout development, i will combine different aspects of these different layouts to move my design forwards.