Home truths introduction

For my field option i wanted to chose something different that i wouldn’t normally do in my subject area. The idea of working with ceramics intrigued me because theres so much that you can do with it and its so versatile. I also thought that it could be a really interesting way for me to try and incorporate graphic design in because the two subjects aren’t that closely related.

The home truths project looks at and explores the idea of a commemorative object through ceramics. Weather the projects is celebrative or more based around remembrance is up to us as well as the type of object which we intend to make. Throughout the duration of the topic we will build on our ceramic skills, with workshops and making sessions, learning different techniques and ways to shape, mould and decorate clay.
Outcomes and deliverables:
• A commemorative object
• A body of research work
• A series of test tiles and experiments
• A 15 slide presentation of your project.
• A series of reflective blog posts

Im really looking forward to this project because it seems very hands on, the idea of actually making something that i might be able to keep and use in the future appeals to me a lot because in subject the opportunity for this rarely comes up because its all based around ephemera. I hope that i may be able to utilise and expand on the skills i learn in this project further in the future.

Because we will be working with a different type of medium, i feel like time keeping and planning ahead will be essential to a successful outcome of this project, meaning that we’ll need to take into consideration time in the kiln as well as make time for any struggles or errors we may come across.

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Posthumanism week 5

Life being circular theory – die- ground- rocks and trees

  1. What if spirits were in the ground
  2. What if when we died we reconnected with the earth
  3. What if life and the spirit continued living through other ‘things’(will it be an object or a thing?)

How spirits live on through things

 

American west – native americans (indians)

  • Apache, Sioux, Blackfeet and Cheyenne, each one led by its own Council of Elders. – spiritual beliefs
  • ‘The only duty that members of the tribe had was to pray.’ -bitesize
  • ‘They considered the worst crimes to be not looking after one’s parents, hurting people who were sick, or harming the religion.’ – –
  • Also partly because they believed that their god, the Great Spirit, wanted them to live a life of continual moving.
  • Tipis were circular, and Native Americans thought that: …the power of the world works in circles.
  • Although many Native Americans believed in a great spirit – called Wakan Tanka – their religion was animistic. It was based on the desire to appease ‘the spirits’, which they did in a variety of ways.
  • Animistic – Describes anyone of anything associated with animism – a belief that there are living souls in trees, stones, stars, etc

 

  • Idea of land
  1. Land was put here by the Great Spirit to support mankind.
  2. Land did not and could not belong to any one person.
  3. Land belonged to all the creatures.
  4. Land could not be sold.
  5. Land should be venerated because the ancestors were buried there.
  6. Land was beautiful and should be enjoyed by all.
  7. Land was eternal and imperishable.
  8. Spirits lived in the earth and it was unwise to anger them.
  9. The buffalo needed open land to migrate; fences and farms were impossible.
  • Have you noticed that everything an Indian does is in a circle? And this is because the Power of the World always works in circles. The sky is round, and I am told that the earth is round like a ball. The wind, in its great power, whirls round. The seasons go round and round in a circle. The life of a man is a circle, from child to childlike. Our tipis were round like the nests of birds and were always set out in a circle. – Black Elk, Holy Man of the Oglala Sioux

 

New orleans – voodoo

 

Essay

4000 word critical essay

1000 word learning journal entry

Friday december 8th, 4pm

  • Coherent argument supported by evidence and reason
  • Research
  • Include sustained analysis of a particular piece of visual or material culture
  • Include introduction and conclusion
  • Clean and concise
  • Properly referenced and contain a bibliography at the end

 

  • Skills of independent academic research
  • Critically assess theoretical concepts and debates to formulate an argument
  • Utilise knowledge from a range of transdisciplinary contextual approaches to analyse a specific example of visual or material culture.
  • Evaluate contextual knowledge and understanding in relation to their own

What can i write about?

  • One or more of the theories, ideas, contexts we have covered. In relation to your practice to any object we have talked about or any object you want
  1. Subject matters ( an object of study)
  2. Argument (what ‘you’ are saying)
  3. Supporting theory (the wider critical context)

 

Formative essay structure

Making and structuring arguments

 

  • What ( does it do)
  • How (what theory does it use)
  • Why (who is it for?)

 

 

What are you writing about? – introduce what theories, what topics, what subject matters, which authors (introduction?) your what if may go here

 

How are you going to talk about this? What theoretical context are you going to be looking at to support your argument

 

Why are you writing about it? And for what purpose? What do we get out of your ideas, and who is it for? (conclusion)

 

Abstract-

What- whether a sculpture is an object designed to be touched

How- through cognitive neuroscience + exposing the complexity of touch and interconnectedness with other senses.

Why- to raise awareness

 

This essay will looks at

The multi senseory aspects of…

The spiritual aspects of…

 

WHAT

What subject matter are you using? Why is it important to you? What has been said about it already? By who? What are you saying about it that may be different? – whats your problem?

 

What section comes early in the essay, after the intro

 

HOW

How does the thesis stand up to the challenge of what is already known?

 

WHY

Why does your research matter to anyone besides you?

Adresses larger implications of your ideas

 

into(500)

What (context) (1000)

how(theory) (1000)

Why (findings/application) (1000)

Conclusion (500)

What and how- critical and descriptive.

 

Descriptive writing – setting the background where an argument can be developed, it describes an idea

  • Tells the ready what you’ve done
  • Quotes
  • Summary of a piece of literature
  • Makes lists of things

 

What is critical writing?

  • Acedemic debate
  • Weigh up evidence and arguments of others
  • Making a judgement of the quality of something
  • Outlines implications and solutions
  • Views something from many different angles
  • Considers quality evidence and arguments

My mock abstract

This essay revolves around looking at if life and the spirit continues living on through other objects or things and how historic and religious beliefs can be directly related to everyday, common and present beliefs. This will be explored through the theories of animism and thingness, which will allow the analysis of history and religion as well as looking at the spiritual and physical aspects of an object. Through looking at animism and thingness in this way, this essay aims to explore whether the spirit survives physical deaths, if the spirit is real and if it is, does it continue living through a thing or an object or is it  present on the earth as its own separate entity. This essay will also link these theories and beliefs to the idea of loved ones living on through objects, does their spirit exist still or do we just associate an object around them.

  • Ideas of native americans being equal, everything has a spirit, part of nature, not superior
  • Animism
  • Do loved ones continue living through other objects – like native american ideas
  • Spiritual possession – does it happen?
  • Pagan animism
  • Linking historic and religious animism to everyday, common and present beliefs
  • Spirit surviving physical deaths, is a spirit real? Does it remain on earth but as a ghost?

 

More way finding and signage

signage research

one of the most common ways of producing signage for an exhibition is by having signage coming off the exhibition space itself.

Most of the museums that i came across whilst looking for existing signage examples had some sort of banner or a flag at the font of the building as a piece of promotional installation. This is such an eye catching idea and a good way to see the bigger picture of the museums. The banners and flags are often intriguing in context to draw people in to the exhibition and work as a for of self advertisement for the museum. Because the front of my exhibition space already has poles for flags already there, i thought that this would be a good way to utilize what the venue already has to offer. Because most of my elements in my design within my system are quite detailed, i didn’t want to over load the flags. At the same time i didn’t want them to hold too much information but also wanted them to be striking and eye catching to draw peoples attention. The shape of the banners lends itself nicely to the length of my skeleton so i thought that this would be a good opportunity to use my skeleton as a whole image. I then added the pattern to give the flag some depth and placed my logo at the top, keeping it nice a simplistic. I really like my flags because i feel like having the skeleton peeping in shocks people, its not something that you would see every day so its grabs peoples attention who walk by.

 

FINAL FLAGS

 

Flyer Research

For my extended way finding piece, i decided that i wanted to create a map on the back of a flyer. After a weekend away in bath, i managed to pick up a few exampled of flyers that have a similar vintage feel to them.

One thing i noticed about these flyers was that all of the front covers are very simple and minimalistic, they dont say much about whats happening and are very plain and simple. Most of the information is on the back, meaning that they draw people in with the design on the front. All of the maps were characterized in their own style, keeping to a clear an consistent theme whilst distributing the information. This is something that i hope to bring across in my flyer design, i want it to all match which means re-designing the map.

I thought that the easiest way to show where the exhibition will be on a map is by using colour. To create my map i traced over an image off of google images and used the pen tool to drawn the roads and buildings. The map looked very bare without the buildings so i added them in as a vague suggestion as to where the surroundings were. I made the building that the exhibition was in red so that it stuck out and could be easily found.

On the back page i included the address, social media icons, opening times, tickets and admissions, the venue logo and also a sentence about the exhibition. On the front page of the flyer i tried to keep it in a similar theme as the rest of my posters and ephemera. This means that i had to research some more etymological words. because this ephemera wasn’t aimed at a certain body part, i chose to research the words ‘Anatomical Etymology’ because this was relevant to the flyer.

anatomical

  • late 16th century: from late Latin anatomicus

etymology

  • late Middle English: from Old French ethimologie, via Latin from Greek etumologia, from etumologos‘student of etymology’, from etumon, neuter singular of etumos ‘true’

I then added these to my designs, using the red and blue for the different words. I then had a play around with layout, i didn’t want my design to be all bunched up but at the same time i didn’t want it to be really spaced out either.

 

 

 

 

 

final flyer

In the end i decided to stick with this design, i got rid of the admission and ticket option because i wanted my exhibition to be free entry and also i didnt include a price on the ticket. I moved the map to the top of the page and had my text laid out across 5 columns on the left hand side. The front page i chose to go with because the design was evenly weighted throughout, it wasn’t too top or bottom heavy and it still had a good hierarchy and path for the eye.

Although my leaflet was a last minute addition to my ephemera, i feel that it works well within my graphic system and has good hierarchy and path for the eye. I really like the map design, its really fun and easy to follow and doesn’t look really confusing.

Posthumanisn week 4

Animinstic world-view

  • Spirit of ancestors flows through ground, rocks, trees
  • Houses of stilts, allow spirits to be channeled up the stilts into the house, architecture becomes link

 

Portuguese language, ideals, beliefs – catholic vs animistic

Worships gods in heaven rather than spirits in the ground

 

  • What kind of world did the architecture create?
  • What kind of world did it destroy?
  • Is what it destroys worth what it makes?
  • What should exist in its place? Respect the world

There is a certain responsibility attached to those who create our material and visual culture; the artefacts we make shape reality

  • What kind of world do we want to live in?
  • What kind of values are important to promote?
  • What kind of values are problematic?
  • What kind of world do we want to make?

 

What would we need in the world to make it work

Values promoted by western art and design practices:

-markets and consumption

-scientific/instrumental progress (biological/genetic)

-atheistic world-veiw

-other western values (ownership/property/wealth…)

-visual experience/aesthetics

 

If change is needed, we require at least some indication of a new direction

Beyond radical design

  • Science fiction inspiration
  • Alternative sciences
  • Alternative technologies
  • Alternative histories
  • Alternative kinds of societies

‘Mundane objects’

What do his three examples do?

  • Zuni fetish carving – spiritual, represents values and ideas,
  • Wabi sabi- ephemeral, based on principles of humility, simplicity, no symbolic connotations,
  • Abbeystead dam- working with the environment

Propose a ‘what if’ based upon ideas this morning or the last few weeks

What if…

Clocks measured felt time?

Clothes regulated food intake?

Naked backpackers caused earthquakes?

The ground contain spirits?

All things were interconnected?

All things were in constant flux?

The world was more than materials?

 

Crazy ideas,

Respond in terms of your own practices, research context and bring ideas next week.

 

Ticket Development

Because i changed my logo, i also then needed to re-visit my ticket and make a few alterations. The first thing i did was insert my new logo and the i altered the typeface to match. I decided to then keep to one typeface because there was so much going on in my logo that i didnt want too many different typefaces being used. Instead of using different typefaces, i could just use the different weights of Bressay.

After I had designed my posters, i felt that i needed to make my ephemera look visually similar by using the same elements. I decided to get rid of the white background because none of my other pieces of work had big chunks of white in them so this looked a little bit strange. Instead, i kept with a black background and used a white outline to break the shape of the ticket up. The white text ontop of the black background definitely stood out more then it did before and it made the whole ticket look very clear and clean. Another element i decided to change was the blood vessel pattern. I liked having it that as i think it works well within the composition, however, the tiny red and blue lines got lost within each-other when on top of the black background, so i edited the vessels so they were white and faded them out to produce a grey colour so that they didn’t distract away from the main focus of the ticket.

I still wanted to keep with the theme of using red and blue with my etymological words, so, instead of using the different colours for the scientific and common words, i used them for the etymology of the words and the modern day version of the words, with the modern day words being slightly less bold because the main focus is etymology.

I didnt play around with the positioning of the words too much because i wanted to keep it quite simple because theres alot going on with the logo and the pattern so i feel like if i had much more on my ticket then it would be far too busy.

ticket 10

Overall im very please with my final ticket outcome, its simple yet effective and i now feel as though it belongs with the rest of the work. The most challenging part was trying to find something interesting to do with the left hand side of the ticket because its a really concentrated area. Everything i tried just ended up looking strange, not fitting or making the logo lose its strength by having it really small. I feel like the hierarchy works well on the ticket, you’re instantly drawn to the logo and the coloured etymological words which are the two most important parts of my piece.

way finding research

I really like the idea of having a continuous way finding system throughout the exhibition. It guides the audience directly so theres less confusion of finding their way around. This idea is really simple but really powerful and i feel that it could combine quite nicely into my graphic system. I really like this way finding system because of the bold colours used, the white provides a nice clean contrast that makes it easy to follow. I also like how the way finding system wraps around the walls.

wayfinding-signage-designs-5.jpg

http://bashooka.com/inspiration/21-stunning-wayfinding-signage-designs/

This way finding system is very similar but on the floor instead of the walls. this design remind me of a circuit board pattern, its very uniform and straight to the point and the two colours work well together. i feel like this design is too rigid to fit in with my system, it doesnt lend itself too well to my illustrative style but i feel like i could interpret this and make it my own.

here-east-london-signage-wayfinding-dn-co-design_dezeen_social

https://www.dezeen.com/tag/wayfinding/

This way finding system is very powerful and straight to the point. many museums utilize the arrow concept and this is an example of a more stylised version of that. i like that you could easily make this idea your own and convert it to fit withing your theme.

 

pointing-finger-1443449501mSi.jpg

Ideas

  • One of the ideas i had for way finding was to utilize my illustrations from earlier on in the project and have a pointing skeletal hand to direct you around the museaum. This idea is simple and feel that it would fit really well within my work and could be adaptable to be used in different situations.
  • another idea i had was to use the idea of veins as a means of  way finding. The arteries (red) carry oxygenated blood to the tissues, while veins carry deoxygenated blood (blue) back to the heart. If you refer to the main exhibition as the ‘heart’ the the blue veins can be used as way finding into the exhibition and the red arterys out of the exhibition.
  • Another idea i had for way finding links into printed ephemera by creating a flyer with a map on the back.

I took the idea of the veins as a mean of way finding because i though that this would be a simple yet powerful way to guide people around my exhibition. I started off by using straight lines with small capillaries coming off them but these looked too rigid and didn’t fit with my design.

Reception1

using my graphics tablet i drew out the vessels in a more loose style. This looked less harsh and looked a bit more fun.

Reception2exhibiton space

I like this way finding system, its fun, simple and it adds a nice consistent colour throughout my exhibition. I like how you can tell what direction your meant to go because of the way the capillaries are facing, making it fun for everyone to understand and to follow. Although i really like this design i might do some further way finding such as creating a map on a leaflet.

Digital ephemera

For my digital ephemera i decided to focus on what would see the most people for its target audience. Because my brand has a vintage feel to it, i feel like having an app or its own website would modernize it too much so i wanted to keep the digital ephemera very basic and simplistic.

I decided that i was going to base my digital ephemera around people who would be interested in seeing it. Over the years, I’ve noticed the adverts on social media, such as Facebook, tailor the adverts around your interests. using advertising in this way means that its more likely to meet its target audience by showing the advert to people who like or study anatomy of etymology, or just people who like visiting exhibitions in general.

The outcome of this advertisement is very clean and contrasts really well with the light colours of Facebook because my logo is so bold.

2nd digital ephemera

I also decided to put my exhibition on the venues events page. This will appeal to a similar target audience, those who attend the college and those interested in their events. Similar to the face book advert, my logo works well with the colours and the theme of the website.

FINAL DIGITAL EPHEMERA

Although my digital ephemera is simple, its quite effective in the way that it is what it is, it doesn’t really need much of an explanation because the logo suggests a lot of what the exhibition is about.