Changing Faces Reflection

I feel like the changing faces project has been very challenging but exciting. It was nice to be given a project to showcase all of our skills and techniques that we have learnt and developed throughout the year. This project has allowed me to work with skills and techniques i am comfortable with yet also gave me the freedom to be expressive and experimental within my work. Seeing my work after it had been bound and put together gave me a sense of accomplishment and made me feel like i had achieved something contemporary and exciting compared the rest of the work i have produced this year. I am really pleased with the work i have created and i feel like it fits the theme of the article well and represents the content inside.

One of the main things that helped me and aided me throughout my work was printing the sheets off because it looks a lot different to how it does on the computer, this also enabled me to check the text and see how it looked in relation to the rest of the pages. This helped me spot errors in my work and made it easier to see where i had gone wrong. Although i feel like my work is expressive in the way its gets the idea across, i do feel like i could have been more experimental in the development stage, looking at more abstract ways to layout the text and look at different ways of mark making and image making to bring something unique and exciting to my work. I also feel that if i had been more experimental, i wouldn’t have had such an issue with my work feeling repetitive, i think I was too conservative with my choices which is something i will think about when designing page layouts in the future. Another issue i struggled with in this project was creating pace within my work. The issue here was that i wanted my work to look neat and uniform and it held me back when laying out my text and it was hard to break through this once i was comfortable with what i had created.

A main strong point for me throughout this project was consistently asking for feedback of my peers, this enabled me to question some of the choices i had made and generated new ideas to play with. If i was to extend this project further, i would defiantly play around with the white space a bit more and look at size and scale on my images and text and i would also look at taking my images further, perhaps adding some mark making on top of them to distort them further. I would also try and bring the element of light into my work somehow, whether this be through illustration or something physical like using certain inks that react differently under the light.

 

Changing Faces Book Binding and Exhibition preparation

Printing off my final sheets was an interesting experience. Because Touch studios printer had broken, we had to go to Vegaprint to get our sheets printed out. The quality of the sheets came out fine, however for some reason my PDF files wouldn’t print so we had to adjust them in indesign. It wasn’t until later when i got home that i realised that my middle page had printed out wrong for some reason. Originally it thought that maybe the file was too big so when i got home, i created a document with just the second page on and exported it as a PDF and JPEG. After returning to the print studio the next day, my PDF file still wouldn’t print (for some unknown reason) so i ended up printing out my JPEG file. However, because when he originally edited my pages the first time i printed them out, he reduced the size of them slightly so that they would fit on the page with a decent border. This produced a problem when it came to reprinting my second page as it was a different size by a few millimeters, creating issues with binding my sheets. Another issue i faced from the printed was the fact that on the second and last double page spread, the page had started to turn purple, however, i don’t think that there was much that could be done about that.

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The first thing we did today in our workshop was trim the pages down. Before we did this however, we first scored where the fold would be in the page using the crop marks on the print. Because my second page had to be reprinted with no crop mark and slightly bigger, i didn’t trim this page fully down, i just creased it in the center. To ensure that my middle page was even with the rest of the pages, I stuck it to the over two pages from the middle, ensuring i left an equal gap on the top and bottom of the page. Using a spray adhesive i joined the pages, creating a small book. After I had stuck my pages together, i then could trim my middle page, this way all the sides would be even and there would be no white spaces from pages over lapping. The only tiny issue with this was that because we had to make sure that all the pages were trimmed down, this unfortunately meant that a tiny bit of the speech marks on my second page got cut off.

 

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Overall i am really pleased with how my final piece has turned out. Due to the dodgey printing and technical error the binding stage of my work was made more difficult, however i managed to overcome this to create a well rounded price of work. Using the skills from the past year i believe i have developed a contemporary piece which include some key elements of the skills i have picked up.

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This afternoon we were asked to help set up the space for our exhibition. After the second years had cleared the space and filled in a few holes, it was our job to sand, paint and bring tables into the space in preparation for putting our work up tomorrow. Everyone in the group worked effectively as a team to get the work done and prepare for our exhibition.

Ephemera development

My feedback from my printed ephemera project was overall good, however there were a few different things that needed more work. One of the main things i needed to improve on was the repetitiveness of my pages, in terms of the elements, each page was laid in the same way, so you knew what to expect on every page which wasn’t very interesting and exciting. For my development on this project i decided to switch things up a bit, moving the images, titles and quotes around on the pages to make my work more playful and give the piece a more contemporary feel. Another issue with my work was that the Jessica Walsh article spilled on to the back page which didn’t feel right or seem fair to the rest of the artist, so i redesigned my work to fit this in. To fit this whole article within the booklet, i switched a few of the artists round so that i could use two and a half pages for Walsh, squeezing Ezer onto the last page and a half. which overall worked really well.

Another element i decided to have a play around with was the sub heading. In my original the sub heading looked out of place and didn’t fit in very well in regards to positioning and typeface used. I decided to still use Avenir and Avenir Next for all my project because i feel like this typeface is contemporary and easy to read and fits nicely with my design. I didn’t like the way that my sub headings sat in a box on top of the images so i tried to move them around to be by the heading or to intersect the text to break it up and alter the pace of my pages. I thought that this technique worked really well, especially on the pages that had big chunks of text.

 

The front page of my ephemera also had some development. In my original, the hierarchy was very unresolved and i didn’t emphasize enough what it was actually about and put too much emphasis on elements on the page that weren’t as relevant such as the time and place. For my cover, i really needed to emphasize the title of the event much more so it didn’t look so lost, I did this my altering the design and increasing the size and weight of the title to give it priority on the page. I had also made the sponsors too small on my original, so i decided to increase the size and move it up to the top of the page as an introduction into the title.

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The page below is an example of how i altered my pages to give it more pace and make it look well put together. Instead of the image being on the top left page and the title being on the top right, i decided to switch these around so that not every page was the same. I Also moved the sub heading into the middle on the left hand page to break up the text, i think that this works really well because the sub heading doesn’t look so out of place and awkward. Although each of my pages are now different in terms of element layout, they all still look consistent to each other and clearly follow a Graphic system.

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The next two pages show how i altered the two articles to fit the Walsh article within the pages. throughout this booklet, i still decided to keep my images in the same style by spreading across the whole width of a single page. Like the rest of my booklet, i moved the sub heading around to fit within the page rather then on the image which works really well as an introduction on both of these articles.

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The final thing i developed in my ephemera was the back page. Because the Walsh article had been moved off the back page, this allowed more room for all the details about designboom and  chapter. I decided to keep the back cover simple, moving everything into the center of the page and placing it on top of a semi-transparent square to make it look like it wasn’t just floating in the middle of the page.

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Through my feedback, I was able to develop my work into a more contemporary piece, making my work more dynamic and interesting to look at. A strong and key element throughout my work i believe is the addition of a pattern, it brings the pages to life and makes them seem a lot more engaging and exciting. However, the struggle to put text over this led to a few issues initially which i over came by placing a semi-transparent square underneath which worked really well. I think the things that improved my work the most during this development was the new sub heading placements, moving Walsh of the back cover and developing my front and back pages. Overall i feel like the development of my work has pushed it even further, exploring the limits of page layouts and how much you can alter a page and still make it look consistent with the rest.

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Feedback Final Development

Overall my formative feedback from this project was good, however there were still quite a few things that needed improving. One of the major things that i needed to work on was the pace and repetitiveness of my work. The first thing i changed from my formative feedback was that i moved a sub heading onto the first double page spread to lead the reader through my work. Another small adjustment i made to my work was by increasing the margins slightly as the inside margin needed to be slightly wider.

On my first development of my work, the main focus was to change the pace a bit so that my work didn’t look repetitive. I decided to keep my last page the same because i really liked the layout of it, i thought it was clear and clean and produced a clear hierarchy on the page. I kept the style very similar to my previous design and decided to just remove an image on my second page and spread the text out to fit the gap with the quotes above and to the side of it. However this looked really blocky and didn’t really improve the pace at all.

Another thing on my feedback form was looking at how the pace of my work can be extended by using light and shade on my price. I then began experimenting with inverting my pages to see if that would make my page look less repetitive. In order to do this, i had to open up my patterns again in Photoshop and turn them white so that they would show up on a dark background. After turning the back ground black i then placed the new pattern files where the original pattern was and faded it out so it was a grey colour. With the white text sat on top it worked really well, you could still clearly read the text and it stood out and looked different and refreshing compared to the rest of the pages. I then also had to invert the quotes on Photoshop, originally i made them white however it looked a bit washed out and didn’t stand out from the text. With this in mind i decided to make my quotes a salmon pink colour to match the colour of the textured backgrounds on the other pages to keep consistency throughout my work. I really liked the fact that on my second page the pattern didn’t have as much detail and as many shades used because it was a block colour but it still looked good and it was still clearly linked to the other pages. I kept the text on this design the same as my original because i used this as an experiment to see what my page would look like inverted.

For my final design I decided to stick to the idea of inverting my second page. After speaking to my peers, they suggested maybe using a quote to cut into the text to break it up and create pace to make my pages look less repetitive. I decided to experiment with this and eventually came across a design i liked. It was difficult to come up with this because i didn’t want to leave too much white space on the page but i also didn’t want it to look too overcrowded so trying to get the right balance was really difficult. Another thing i found difficult was trying to put the quote in the appropriate place in the text so that it didn’t leave ‘orphan lines’ above or below it. I decided to have my quotes lined up with the text and have the quotation marks over hanging because i found that this made the text spread out more and made the quote look less cramped. The final thing i then looked at in my final design was type detailing, ensuring my rag was as balanced as it possibly could be and making sure that i had little/no widows or orphans.

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Overall im really pleased with my developed outcome. I think adding the darker page in the middle works really well to break my piece up and give the article a refreshing vibe. The darkness of the second page also related directly to the article and doesn’t look as feminine as the other two pages. I feel that i managed to develop my work in a contemporary way, using hierarchy, pace, light and shade to make my pages more interesting and my work more engaging.

Presentation development

After my presentation, one of the first things i decided to change was the page style i was using. I moved all my work onto 3 double page spreads and made my pages wider but shorter to make it look slightly more contemporary and less like regular sheet sizes. I decided to used 3 double page spreads instead of 2 single and 2 doubles because i felt that i could be more experimental with my front page this way and try and make the pages look more dynamic and less broken up.

Although this wasn’t on the feedback i was given, I thought that the quotes seemed to lack a sense of importance and just faded into the background. To make them stand out more, i decided to recreate them in the same style as my title by hand drawing them and scanning them in to create a unique typeface, reflective of lyndseys condition. However, to ensure that they didn’t draw the attention away from the hierarchy i made sure they they were considerably smaller, but still one of the boldest items on the page so that the reader can look at the page and still want to read on because of the quotes.

I decided to completely change around my image placement and the whole layout of my work. Instead of looking at my spreads as single pages, i looked at the more as one page allowing me to spread my text and images across the pages to make my work look more interesting and so that i could experiment with pace. In my development i also edited my images. From the feedback i received on the presentation, the images worked well as a whole but the pages seemed very focused on the face as this was shown in multiple pictures. David suggested cropping some of my images to create different and abstract images. I decided to use these two images on the last double page spread and because of the way they were both cropped, it created a border on the page which worked well once i added my pattern, creating a nice areas to put my text and a big enough space so that i could try out lots of different text layouts. On my second double page spread, i wanted my images to look irregular and noticeably different to each other and the last page. For the second double page spread i used one large image and one small image, with one lapping over onto the two half’s so that my work didn’t look too repetitive and so that i could experiment with hierarchy and pace on this page. On the first double page spread, i used this mainly to focus on the image and the text, so that it clearly shows that audience what my article is about and also represents what can be seen throughout the work. I found that the irregular image placement of my second page contrasted nicely with the last page so i decide to keep this throughout, focusing more on the placement of the texts and the quotes.

most of my experiments with text layouts are relatively similar, its mainly just the last pages that changed the most with a few tweaks added to the first and second spreads. On the last page in this design, I decided to spread the text across the center of the page, using about 4 columns for each chunk of text. I then put the quotes adjacent to the images in the clear space, however, i don’t feel like this design worked very well. The last page seems like the images and quotes combined are limiting where i can put the text when they are positioned this way, it looks as if the text is ‘trapped’ by the rest of the page and looks really daunting to read because it looks like a massive chunk of text that has no pace. The first page i decided to leave clear so that it didn’t look too crowded and busy. On the second double page spread, i used the space created by the images to separate my text so that the text chunks weren’t too big. I set the text in a way that was an easy path for the eye to follow meaning that the page flowed nicely. I really liked the layout of my second page because i felt that it was clear to read and i liked the way that the quotes stood out on the page and kept the text confined into a space which i think worked really well.

On my second development, I decided to play around with the text again. On the second double spread i decided to fit the text so that it wrapped around the quote rather then being in a square. I think that this idea worked well for the chunk of text on the left however it then made that text on the right look out of place. For my last double page spread, I decided to create an element of negative space in the center of the page. For this i set the quotes on top of the images and put the text in the corners of the page. Although i think this design worked better then the previous design idea, i still felt like it looked out of place and i didn’t feel that the quotes looked right being placed on top of the image. There is no clear path for the eye on this page and the hierarchy gets muddled up because two strong elements of the page are placed on top of each other.

After some feedback from my peers, I decided to add some text to the front page. However, this didn’t seem to work too well and ended up looking too cramped and out of place. However, because i had put text on the first page, this meant that i could cut down on the text on my other two pages, balancing it out. I kept the layout on my second double page spread the same as my first attempt just with less text. On my last double page spread, I decided to use my quote as the main focus of this page, breaking up the text and drawing your eye immediately to the center of the page. The layout of this text flowed nicely and it was by far my favorite from my several attempts.

For my final design, I decided to get rid of the text on the front page and just leave it plain so that it doesn’t look too busy. I kept the rest of the page layouts relatively similar to the previous layouts, just moving a few elements slightly so that all of the text would fit on. Another change i made to my design was on the last page on the quote. Instead of having the ‘girl in the dark’  on the left, i moved it more over to the right so that it fitted better with the shape of the text, i did the same with the ‘back to the light’ quote too only moving it more to the left so that it also had a staggered effect. For this final design, i made sure that my rag was okay and made sure that the lines were even and started at the same height on the paragraphs that were next to each other.

I really like my final design and i feel like its a massive improvement from my design which i presented. Adding the hand drawn quotes made a huge difference to my design and brought my work together. I feel like i have created a clear hierarchy and path for the eye on each page and i really like how i’ve used the double page spaces to create something different on each page.  The only thing that worries me about my work is the repetitiveness of it. I feel like if i could invert one of the pages then this might break it up and make it more interesting to read. One thing i really struggled with with this design was trying to get the text to fit on two double page spreads without it looking crowded which i think i overcame during the design and experimental process of my work.

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The yes show – exhibition review

Last week we got a chance to visit the CSAD degree show. The exhibition provided a wide variety of work to look at and displayed engaging pieces of work from all of the art school. Going into the exhibition, i wasn’t sure what to expect in terms of layout and how easy it would be to discover where different parts were. The exhibition was really insightful ad it was interesting to see what the 3rd year Graphics students had been getting up to. It was interesting to see how different subjects had chosen to display their work and their different interpretations of using the space provided. The work was engaging and some on the pieces stood out to me much more then others.

The yes show!

Lucie De Maid – The Coconut Grove

The First piece of work that caught my eye was ‘The Coconut Grove’ project by Lucie De Maid. It stood out to me because it was clear and bold. I really liked the colours used in the piece, i feel like they are relevant to the work and make the piece look tropical and vibrant. The pattern used on the poster was very eye catching and also stuck with a similar tropical theme, providing a very contemporary style in their. I think that this work was laid out really well in the space given, showing you all aspects of the project and outcomes they produced.

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Isabella Walker – Alchemy Festival

The second piece that i really liked was the ‘Alchemy Festival’ project by Isabella Walker. There was a clear consistency in her work with a very clear hierarchy and path for the eye on all of her posters, making them very easy to read and visually pleasing to look at. I really like the use of patterns in this work, it grabs your attention but doesn’t draw away from the main idea of the piece. The work is very contemporary and gives of a professional feel. The layout was well considered, each poster had their wristband next to it which i thought was well thought out and it was interesting to see that even though there were so many elements in this space that it didn’t look crowded.

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Natasha Seaward – ONE | FITS | ALL

I really liked this piece because it was different to all the other projects that caught my eye. The clever imagery and posters used in this project really sell what its about. I also really like the idea of gender less cosmetics, as it promotes people to be the best version of themselves rather then covering up flaws, using makeup as a forward way of thinking. I also really liked the display of this piece, the make up on the desk made the project much more realistic and believable and everything fitted within a very neutral colour theme which i thought worked really well.

 

Callum Richards – Printed Words

I also really liked this piece by Callum Richards because it was bold and really stood out. The images were clear and the whole piece looked really professional in the way that its designed, printed and laid out. All of the carefully considered elements provide pace within the work and a clear hierarchy across the piece. This project feel very contemporary, making the most of a basic but bold colour scheme to emphasise certain aspects of the work. The presentation of the work looks very mature and sophisticated and i liked the fact that there were examples that you could pick up and look at because this made it a lot more engaging.

 

I was really impressed with the yes show and the range of work it had to offer. The exhibition made good use of the space and each individual project stood out in its own way.

However, compared to some of the other exhibitions, i think that the yes show could have been laid out a bit better. For example it would have been nice if the work could have been displayed in a continuous loop like the textiles show, this way there was enough room to move around and you didn’t miss anything. I found that because the work was displayed around the edges and on individual islands in the middle of the room it made it difficult to move around and not miss any of the pieces of work, especially when the exhibition was really busy. Another thing i noticed was that when you came in one way to the exhibition there were no signs telling you what you were looking at (or they weren’t noticeable). Also i found that a lot of the projects seemed repetitive (which cant be helped) because they were all in a poster format and didn’t really explore other ways of displaying work, where as the illustration exhibition included all kinds of different work and style of working which made it slightly more engaging.

 

Hannah Taylor

One of my favorite projects was Hannah Taylor’s horse project. I found this piece of work fascinating because it was so big and bold and also really well put together. What made this piece even more intriguing was that they were made out of card, yet they held their shape really well and included a lot of detail. I also liked the fact that her exhibition showed a step by step progression of her work, showing development in her design and detail. One of the main reasons why i love this piece is because owning horses myself, i felt a connection with how dramatic and powerful the horse was portrayed and i feel like it really captured the beauty and boldness of horses and captured their powerful movements in such a delicate and time consuming way. Overall i feel like this exhibition and project were put together really well and i thought that her presentation made good use of the space provided.

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Type specimen development

Using my feedback from this project, i improved it, looking carefully at the hierarchy and layout of my design. Although in my original design the hierarchy was relatively clear, the elements on my page needed to be pulled together because they didn’t seem to sit right within the page. To make my layout work i needed to alter things in the early stages of my development, so i sketched some ideas that might pull my work together. I still wanted to keep all the elements i originally had, i just needed to alter positioning and size.

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One of the main areas i looked at in my digital development was where my text sat. On my original piece the line length on the body text was too long, so i decided to make it shorter and lay it over a number of columns. The idea of over laying the letters was original and contemporary so i kept it very similar, however i did have a play around with the letters around the side. I added more letters to bulk it out and also curved it around the bottom too, however i found that this looked too busy and also limited the space i could use, making it difficult to fit everything in. Although i really wanted the text to lie across the black box at the top, it just looked strange because it didn’t fit very well with the letters around the edge, so i decided to have a re-jig and move my body text onto the white space. I found that this worked much better and made the page seem more balanced. On the first design the page seemed top heavy but now its balanced and still had plenty of white space. I also removed the lower case letter and the glyphs from the letters at the side and gave them their own place within the page so that they could be easily seen. I also made the logo black and white.

 

Although I really liked the text being at the bottom and the balance that the page now had, I still felt that it looked a bit strange and that the middle part looked too busy and squashed. After moving the title into the center of the page, i feel that it connected the two different colour backgrounds and made the page look more dynamic and less cramped. However, the positioning of the alphabet lines and glyphs still needed work.

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Moving the alphabets and glyphs to the bottom of the page made them much clearer and easier to read. They also contrasted nicely with the weight of the body text and almost produced a frame for the page. This gave the page a clear hierarchy and path for the eye to follow and made the title stand out and lead you down into the text. The only thing that still needed work was the positioning of the letters on the edge. Because the title had been moved to the center, i felt like having the letters spread down the side of the page and onto the white didnt work as well, It just looked messy and didn’t seem to flow correctly and looked very disjointed. I then decided to just focus on the top of the page, adding more letters to bulk it up.

Although having the letters just at the top of the page worked really well, having them just sat in the one corner didn’t have much relevance anymore because it wasn’t providing a frame for the page. I then decided to utilize this space to have a random letter assortment along the top of the page, using different weights, sizes and transparency of letters. I feel that this design works really well, The letters at the top stand out, but don’t take away the main point of focus from the title.

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Im really pleased with how my final design worked out. Having a break from this worked definitely helped me see and realise the bits of my work that i needed to improve upon. I also think after completing two other layout based projects that my skills have improved which is evident from the developments made to this piece. The text is now clear to read and my page looks dynamic and has a consistent balance throughout. Everything looked ‘together’ and it doesn’t look spaced out and also doesn’t looked cramped.